KOTIS MARKETING
KOTIS MARKETING
OVERVIEW
As a graphic designer at Kotis, I play a key role in crafting the company’s design assets and layouts. Creating everything from trade show banners to catalog spreads to web pages. The following is a selection of marketing projects I’ve contributed to.
WEB DESIGN
At the front end, I start by forming wireframes that outline the website’s structure and navigation. Most importantly, creating a user-friendly layout that appeals to a broad audience. I work closely with the web designer and participate in the planning phase to ensure the design aligns with the technical possibilities.
CATALOG
One of the major projects I’ve led is the design of the the company’s catalog. As a custom merch business, Kotis needed a way of highlighting the unique features of their products while also showcasing them in real-life contexts. This process included brainstorming sessions, sharing feedback and iterating on designs with the photography and design team.
INSTA REEL
A social media strategy was implemented to excite clients for the holiday season. In this social media blast I handled the product selection, design, layout and typography.
